Smoking, social class, and gender: what can public health learn from the tobacco industry about disparities in smoking?
Barbeau, Leavy-Sperounis and Balbach in this article talk about how tobacco companies tend to utilize demographics such as social class, gender, race, education to market cigarettes here in the United States. The methods utilized by these authors consisted of conducting online research using keywords they found were useful and collected epidemiological data on rates of smoking. They found that tobacco companies prefer to market their advertising toward working class young adults and that young women who come from low socioeconomic classes do not necessarily want a cigarette that is considered feminine. Barbeau, Levy-Sperounis and Balbach conclude their article by saying that more attention needs to be given to working class women so smoking rates can be reduced among this population and resources can be utilized more effectively.